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Diamond Marketing by De Beers
By:Erum Qureshi.
That ‘a diamond is forever’ is the probably the world’s greatest, most expensive and widely circulated PR scam! The on-going, century-long campaign by diamond giant De Beers owned by the Oppenheimer family began in 1938; De Beers needed a slogan for diamonds that expressed both the theme of romance and everlasting love.
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Engagement Ring Buying Guide
By:Shalina.
Audio content of Engagement Ring Buying Guide'. Listen to what our author says about how to buy Engagement Rings. ...
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Diamond Buying Guide
By:Shalina Khemlani.
Audio content of 'Diamond Buying Guide'. Listen to what our author says about buying a diamond.
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Surat Diamond Industry
By:Madhubanti Rudra.
Are you a globe trotter at the heart?
Does the dazzle of diamonds drive you crazy? Then you must add the name of Surat to your global diamond itinerary. The Surat diamonds will help you explore the rich heritage of traditional Indian gems and jewelries and rediscover the magic of unknown India beyond its Ayurvedic spas, elephant safaris or mysticism! ...
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Trillion Carat Diamond
By:Shalina Khemlani.
Substantiating with the subject matter, astronomers have in point of fact found a diamond in the sky which is in a straight line above Australia. It has now been recognized as one of the biggest known diamond that exists in the whole of this creation. American astronomers located at the Harvard-Smithsonian Centre which deals with the Astrophysics, have found a white dwarf star in the constellation of Centaurus. This is quite close to the Southern Cross and is seen more than a 3000-kilometre-wide interior of the crystallized carbon, or can also be called as a diamond. It is one of the most recently discovered diamonds by the astronomers, a diamond star which will certainly weigh up to 10 billion trillion carats. The astronomers have fittingly given it a title of a diamond, as it is mainly consist of crystallized carbon that are out together by a slim coating of hydrogen and helium gasses in the required proportion. ...
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Synthetic Gems Trick or Treat
By:Basundhara Mitra.
The word 'gem' etymologically means precious stone, a stone that is of very high value. However, it is interesting to note that the Latin 'gemma' originates from the root 'gen-' meaning to produce. While authentic gems are produced by Mother Nature, Man has also dared to produce gems of diverse variety. ...
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Synthetic Diamonds
By:Sheweta Dhanuka.
Synthetic diamond is also known as cultured diamond or artificial diamond. This man-made created stone possess almost same physical and chemical properties as that of real diamonds. Today, across the globe players like LifeGem, Diamond Innovations, Adia Diamonds, Gemesis, Chatham Gems, Apollo Diamonds and Tairus etc produce approximately 3 billion carats of synthetic diamonds. ...
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Gemstone Cutting
By:Sheweta Dhanuka.
Gem cutting is a long process that takes many months to convert simple rough into fascinating gemstone. It involves many steps. In order to acquaint the reader with the overall process of gem cutting, all the steps are explained one after the other. The steps elucidated are not in any fixed sequence. ...
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Diamond Color Grading
By:Ms Nandita Ray.
Diamond has Nitrogen atoms as the main impurity. The common concentration of this impurity is 0.1 %. If the nitrogen atoms are set in pairs then they have no affect on the diamond and make the diamond colorless. Such diamonds fall in the Type 1aA. If the nitrogen atoms are present in clusters they impart a brownish or yellowish hue to the diamond. These are clubbed in 1 aB. ...
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Clean Diamond Act
By:Nandita Ray.
This Act bans the inflow of rough diamonds from any country into USA unless it implements the KPSC or a system of controls that is comparable to the standards set by the UN and international community. Diamonds from the rebel held countries like Angola, Sierra Leone, Congo and other African countries. ...
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The Kimberley Process Certification
By:Ms Nandita Ray.
In 1998, an N.G.O. called Global Witness brought conflict diamond issue to the world forum. Again in 2000, another group, Partnership Africa Canada, brought the issue of ‘conflict diamonds’ into focus once more. They contended that certain rebel /terrorists were using the proceeds from the sale of these diamonds to fund their wars. ...
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Diamond Prices - How it is fixed
By:Ardamun.
The pricing of rough diamonds is purely in the hands of De Beers. Since its founding in 1888, De Beers have held a dominant position in the diamond industry, and today significantly control a major portion of the world's rough diamond production mines. ...
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De Beers - The diamond company
By:Ms Nandita Ray.
A small company was started with the help of British financiers and some Anglo Americans in1888. Later C. Johnson along with C.Rudd took control of two mines operated by the DeBeers brothers. ...
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Ekati Diamond Mine
By:NASRINA PARVIN KHAN.
The name Ekati comes from the word “e’kati”. The Dogrib and Dene peoples of the Northwest Territories traditionally called the area “e’kati”. EKATI means “fat lake”. It refers to the white quartz rock, which is found in abundance in the area. ...
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Princess Cut Engagement Rings
By:Ritika Changrani.
An engagement ring is a symbol of your love and commitment and hence an extremely important piece of jewelry. Princess cut engagement rings are all the rage lately and yet have their own distinct elegance. Ordinary square cut diamonds are out and the more sparkly square modified brilliant cut is in. ...
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Children jewellry
By:Yuman Hussain.
Children’s jewelry is something which is given from heart to young child. It is a special way to show your deep feelings for your child. It is a tradition in most of the countries to gift jewelry on the birth of the baby by the close relatives like grandparents and aunts. Children’s jewelry is about jewelry pieces for little ones and care and precautions one should take while they are wearing jewelry. There are several breath-taking designs and styles available in precious metals like gold and silver. You can buy cute bracelets, beautiful earrings and stunning necklaces and chains with lovely pendants. There are several brands and stores which sell jewelry designed especially for the children. ...
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Diamond Stud Earrings buying tips
By:Ardamun.
The idea is to buy the brightest diamond stud earrings at a cost that is within your budget. You should not worry too much about Clarity and Color. You should concentrate more on Carat weight and Cut. ...
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Navaratnas - unleashed
By:Bina Shaji Kurup.
Each gem has its own ruling planet and influences different facets of a person’s life – mental, emotional, physical, careers, fortunes, etc. Wearing the Navaratna brings the positive benefits of each gem and its ruling planet to the wearer providing all-round protection from negative vibrations cast by planets, which are placed in the wrong place in an individual’s astrological chart. ...
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Different popular synthetic gemstones
By:Yuman Hussain.
Different popular synthetic gemstone tells us about the various synthetic stones available in the market with their characteristics. ...
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What are Conflict Diamonds
By:Ardamun.
Conflict diamonds are diamonds mined in war zones and sold stealthily and illegally to finance conflicts and wars. ...
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Astro-gemology
By:Mathew Abraham.
A systematic analysis and meticulous research has come up with a comprehensive explanation of the connection between specific gems and the planets. The fact that physical, emotional and mental well being is deeply connected with the influence of planets and precious stones is something that has been accepted by societies around the world even from very ancient times. ...
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Biblical Gems
By:Mathew Abraham.
Moses had given a precisely detailed account of how the priestly vestments should be prepared. But several words used by the Jews have no accurate translation in other languages. Initial Bibles were translated in Greek and there have been several doubts and misunderstandings concerning the meaning of many terms and phrases. This has resulted in differences of opinion of the actual gems mentioned in the priestly vestments of Aaron. ...
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Know about your diamond clarity before you buy
By:Seema susheel.
Clarity is the purity of the diamond. Almost all diamonds naturally will have some very minute inclusions or grain trapped inside or blemishes on the surface, all these factors effect the clarity of the diamond....
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Diamonds Facts and Buying Guide
By:Sheweta Dhanuka.
Diamond, the name is derived from a Greek word adamas, meaning unconquerable. It is considered as the ‘ King of Gems’. This is the reason why it is close to the heart of all the queens that is each and every woman on the universe. It symbolizes forever love and commitment among the partners. It is the stone for engagement and 75th wedding anniversary. ...
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How to choose a diamond shape for your engagement ring
By:Seema susheel.
The interesting factor with diamond is that it can be cut into many fancy shapes and hence the buyer has many diamond shapes to choose from. The fancy shapes are attractive as the diamonds shine and brilliance depends on the way the shape of a diamond is and of course the cut. ...
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Diamonds are Girls Best Friend
By:Madhubanti Rudra.
Today’s women of substance are a unique amalgamation of beauty and brain. Pursuing high profile career, family responsibilities and the tremendous pressure of motherhood- nothing can stop them from living their lives in their own terms. ...
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Why Diamonds are girls best friend
By:Snajana Sethiya.
Exquisite diamond necklace, pendants, earrings, bangles, rings, brooches are expressions for those who want their wedding to be remembered and personify relationship that lasts forever. As wedding is the most unforgettable event in any one’s life, so one has to make a proper selection of jewelry to be worn and what can be better than a diamond jewelry which brings spark on one’s face. ...
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Black Diamond Jewelry
By:Madhubanti Rudra.
From the geological point of view, a black diamond, or carbonado originated on earth 3.5 billion years ago. Infernal heat and pressure, under the earth's surface transformed the carbon atoms into crystals. Through the repeated volcanic eruptions they were able to reach the earth's surface around one million years ago. ...
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How to buy a diamond ring she will fall in love
By:Mathew Abraham.
Since you intend to surprise her (although she may have been expecting it) you have to be discreet in searching her heart for that special ring of her desire. You can get a lot of advice and help, but the best way is to use your own heart – along with the following guidelines! There are three fundamental aspects to take into consideration when selecting a diamond ring: the stone, the metal for the band, and the design and setting....
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